Today more than ever, your prospects are turning to radio and TV to get education and advice.  Realizing the need to market in these medias, we have designed campaigns to help you break into and dominate your local market.
Take advantage of our radio and TV campaigns to help your business:

• Expand your reach
• Build creditability
• Target a message to your ideal demographic
• Become a local celebrity
• Increase effectiveness of all marketing
• Shortened sales cycle

There is no question that your target market is spending an increasing amount of time on the internet. It is an easy way for boomers and seniors to research topics that affect their retirement. Having an online presences to help educate and meet with new prospects just makes sense.

We have created content and an online lead site to do just that! Our site is highly ranked on search engines like Google so when people are searching for information about topics important to their retirement future, they will be able to find it, review what is available, and ask for more information. Partnering with our online education and lead site will help keep your schedule full and acquire new prospects for your drip marketing efforts.

Our public relations campaigns, regardless of size or complexity, are custom tailored to move in lockstep with your business.  We understand how to use public relations to drive sales, enhance reputation and defend market share. Together, we can implement a communication plan that may include media hits across television, radio, local daily and niche print publications, or viral social media. A highlight of the media outlets we have appeared in/on include:

• Forbes
• Fox Business
• The Wall Street Journal
• Rueters
• Investment News
• Bloomberg
• CBS News
• Sirius Satelite Radio
• The Los Angeles Times

Through an exclusive relationship with Golin Harris, an International PR firm, Gradient will serve as your exclusive public relations agency.  Their first client and their largest client to date is McDonald’s, proving that they are a well established PR firm with their eyes on the end goal, regardless of the client.

After completing the PR Program agreement and a questionnaire, you and your team will work directly with Golin Harris to create and implement a communications plan that includes security three media placement during the one year engagement.  Their media services include local media outreach, executive visibility and counsel and the creation and distribution of press materials.  Through these serves, as well as the communication plan that is custom tailored for your business, you will achieve the following results:

• Management Interviews
• Positioning and Messaging
• Outlining Clear Objectives
• Strategies
• Techniques
• Editorial Services, which may include press release and pitch writing
• Comprehensive Print Media Relations
• Comprehensive Broadcast Media Relations
• Ongoing use of PR opportunities on your website, blog and other visibility arenas