It used to be that designers had to stick to a small group of typefaces when creating websites.  This was due to the difficulty and complexity of implementing custom typefaces.

The second half of 2011 saw an explosion of font embedding solutions.  With the help of companies such as Google and Typekit, designers now have thousands of web ready typefaces at their disposal.

As a web designer this new ability allows me to bring additional personalization to the websites I create.  Mixing and matching typefaces to perfectly deliver any message is one of the best tools in my toolkit.  Big, bold, and stylized headers bring attention to important items on a website, while a plethora of body typefaces bring clarity and readability to what’s most important, the content.

GPS uses the most advanced font embedding software on our websites, which enables us to use more than 1,000 unique fonts on your website – while still reading as live text rather than images.

• I practiced ballet for 15 years
• I have received my BFA at University of Wisconsin Stevens Point
• Born and raised in Wisconsin and moved to Minneapolis post grad
• My favorite holiday is Fourth of July
• I despise celery!
• My middle name is Velnet (it’s been passed down since who knows when)
• I wish I knew how to play piano and guitar, but I only know how to play the flute and piccolo
• I have never gotten a speeding ticket (even though I grew up in a village described as arguably the Speed Trap Capitol of North America)
• I have never broken a bone
• I prefer coffee to tea

“If I only had people to talk to, I know I could close business”. How many times have you made this statement? These Sales Systems are created by the industry’s leading producers. They contain prospecting letters, postcards, flyers, newspaper inserts, presentation material, IRS and Social Security Publications, consumer videos and much more.

Review the components of each Sales System to determine which one is right for you. Then, just follow the outline process flow. Before you know it, you will be busy meeting with prospects and exceeding your production goals!

Today more than ever, your prospects are turning to radio and TV to get education and advice.  Realizing the need to market in these medias, we have designed campaigns to help you break into and dominate your local market.
Take advantage of our radio and TV campaigns to help your business:

• Expand your reach
• Build creditability
• Target a message to your ideal demographic
• Become a local celebrity
• Increase effectiveness of all marketing
• Shortened sales cycle

We have created content and an online lead site to do just that! Our site is highly ranked on search engines like Google so when people are searching for information about topics important to their retirement future, they will be able to find it, review what is available, and ask for more information. Partnering with our online education and lead site will help keep your schedule full and acquire new prospects for your drip marketing efforts.

According to Webmetrics, over 70 percent of all Web traffic for a search term goes to organic results (i.e., NOT pay-per-click). Moreover, AOL leaked millions of search records which found less than 11 percent of Google searchers go on to page two. With proper Search Engine Optimization (SEO), you could easily boost hundreds of visits to your site a month. Simply stated, if you are on page 3, you might as well be on page 103.

There are several Search Engine Optimization services available, but you’ll typically find two issues: they can be very expensive and typically, there are no guaranteed results. Gradient Positioning System’s Advisor 2.0 SEO Program addresses both of these issues. You can now get on page one of Google for as little as $200 a month. Best of all, if your site isn’t ranked on the first page within 6 months, you’ll get a full refund.

It’s not just for college kids anymore.

Many advisors have a Facebook or LinkedIn presence, but it can be a challenge to keep current and in alignment with your brand. And, what role should it play in your prospecting and branding activities.

Within MAP, the Campaign Organizer will provide guidance and content that can tie in perfectly with your sales systems.

We are pleased to bring our expertise to your finger tips through our Web-based Calendar of Events. Gain instant access to register for our face-to-face training events and Web seminars. Utilize our panel of experts to keep you up-to-date and ahead of the latest trends and breaking news. From tax law changes to market updates and powerful prospecting systems to product changes, our depth of knowledge and services are unmatched in the industry.

For those marketing campaigns that will make use of both print and digital communications, MAP will seamlessly ingrate gDrive:Virtual Agency and the Campaign Organizer. The Print section of MAP is loaded with a large repository of print pieces. Once you select the piece and quantity, the system will take over from there. It will show you the cost, allow you to pay for the printing, and it will go directly to the printer to be processed. Once approved by you, the print piece will be mailed to your targeted list.

Want to brand yourself? MAP Print contains several brochures, flyers, and handouts that can be personalized to your business. The process is the same as before. Simply choose the piece you want printed and select the quantity. The system will send you a proof for approval. Once we receive the ok, it will be printed and sent directly to your office for use.

What about birthday or anniversary cards? Choose from the card and text options available and Gradient will send out the card the week of your client’s special day.